rip curl international pty ltd ., B u s i n e s s F i n a n c e
rip curl international pty ltd ., B u s i n e s s F i n a n c e
Assignment 1:
Instructions
This posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for this post should be in the 100–200-word range. Whether you agree or disagree, explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate.
Preparation
As you learned in your reading, globalization is complicated. While it creates new opportunities for businesses and workers, it can also hurt local economies, exploit workers, and threaten the environment. Watch the following video for a crash course on how globalization and free trade affect people living in extreme poverty throughout the world.
For Discussion
What responsibility do businesses have to developing economies, workers, and the environment when they choose to pursue global strategies? Do you think corporations like Apple, which has a well-developed global supply chain, have done enough to manage the potential negative effects of their globalized operations?
Assignment 2:
Scenario
Sun City Board’s CEO, Tom Wilson, has decided that Sun City should take advantage of the global surfing market. He has based his decision on the information he obtained from the industry study summarized below. You are cautiously optimistic about this opportunity and need to advise Tom on the management considerations Sun City must address before embarking on this endeavor.
Preparation
In this assignment, you will outline and explain the key management considerations for going global, based on the information you’ve been given and the concepts you studied in your readings on globalization and business.
Review the following excerpts click here from Global Industry Analysts, Inc.
The global market for surfing is projected to reach US$9.5 billion by 2022, driven by growing interest in surfing both as a leisure and sporting activity, increased accessibility to surfing through surf parks and surf pools, and technology innovations focused on developing sophisticated surf-wear and surf-gear…. As warm water surfing in tropical locations turn crowded as a result of mass tourism, there is increasing interest in cold water surfing. The trend is expected to bring conventionally unpopular surfing locations into the spotlight, thus expanding the addressable market for surfing equipment and gear. The United States represents the largest market worldwide (49.0% market share) supported by the long-established surfing culture in the region and the resulting large base of surfer population. Australia is poised to grow at the fastest CAGR of 5.5% over the analysis period, driven by rising tourism, increased spending on family vacations, presence of several attractive national surfing reserves in the country, and the popularity of beach and surf tourism and recreation.
Snapshot Summary of Trends and Drivers
- Growing participation of women in surfing offers surf-wear market lucrative growth opportunities
- Rising popularity of surfing as a sport and leisure activity drives demand for surfing apparel and equipment
- Performance surf wear continues to gain prominence
- Establishment of surf parks with artificial wave technology to benefit market growth
- Focus shifts to eco-friendly surfboard materials and production techniques
- Demand for hybrid and uniquely shaped surfboards
Key players in the global surfing market include O’Neill, Quiksilver, Body Glove, Volcom LLC, Rip Curl International Pty Ltd., and Billabong International Limited.
Your Task
Carefully consider the political, economic, and cultural challenges and benefits of global business. How should Sun City management address its planning, organizing, leading, and controlling functions to participate in the global market? Use one of the 4 kinds of global strategies to help navigate how Tom will take surfboards Global.
Write a three-paragraph essay describing your advice for Sun City. Your essay must include three properly referenced and defined terms from the module reading. For example, if you believe that Sun City should follow a standardization strategy, what implications would this have on management control? How does your plan address the potential for a global supply chain?
You are encouraged to use appropriate illustrations or charts to describe your plan. In addition to the text, you may also reference reliable and properly cited Internet resources. You may also draw from your personal work experience with appropriate examples to support your references.
Assignment Layout
You should have a maximum of 1 page for the assignment, NO cover letter. Please write APA format (12 font, times new roman, paragraphs indented, and double space) with the heading following below on the top single space, right hand side of paper:
Title of Assignment:
Date:
Instructor:
Class:
Thank you and if using outside sources, always make a citation page!